This dissertation report is based on the survey, which has been done in the moradabad city the main objective of the survey is to comparative study of consumer satisfaction towards mcdonalds and kfc. Marketing mix of mcdonalds analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the mcdonalds marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. One of the most significant advantages that kfc has over mcdonald is the early entry and establishment of kfc in malaysia the first restaurant of kfc in malaysia was opened in year 1973 while the first restaurant of mcdonald in malaysia was opened in the year 1982. This article deepen studies the two kinds of international marketing strategies, which combine case analysis- two greatest fast foods retail kfc and mcdonald how to balance the between globalization and localization of international marketing in different environments—.
Kfc vs macdonald world 1 executive summary the international market is flooded with various sectors and industries that involve products ofdaily aswell as occasional use for the consumers. Kfc's marketing plan is satisfying customers by designing strategies and delivering a marketing mix targeted at defined market segments and aimed at achieving a series of marketing objectives which combined to meet their company objectives. Kfc is the world's 2nd largest fast food chain after mcdonalds here is the marketing strategy of kfc which analyses the complete business model of kfc kfc is most known for its fried chicken and its chicken burgers.
A comparison of kfc and mcdonald's marketing strategy in china: localization or globalization abstract mcdonald's is the greatest fast food chain in the world, its company sales and operate income was largely exceeded kfc on a global scale, but it confronted a strong challenge from kfc when it emerged into china. Marketing the following essay or dissertation on the topic of marketing has been submitted by a student so that it may help you with your research work and dissertation help. Product standardization and adaptation in international marketing: a case of mcdonalds ii acknowledgements writing this thesis during the past ten weeks of spring 2012 has been a process of. Abstract mcdonald's is the greatest fast food chain in the world, its company sales and operate income was largely exceeded kfc on a global scale, but it confronted a strong challenge from kfc when it emerged into china.
Mcdonald's made waves years ago by partnering with starbucks to create a new morning coffee option, so burger king targeted and acquired tim hortons, inc, the leading canadian coffee and donut. Mcdonalds has a strong marketing strategy, being supervised by the mother company, no matter at which part of the world the outlet is the marketing strategies of mcdonald's guarantee lucrative proceeds for the company. Mcdonald's and kfc's business and competition strategy in research finding chapter, we introduced qualitative finding, it is the main research method we have used.
Kentucky fried chicken four p's of marketing mix introduction kfc corporation (kfc), founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in louisville, kentucky, in the united states. Marketing strategies of mcdonalds vs kfc dissertation amity school of business noida up submitted to submitted by priyanka a a sing h aditya dheer lecturer,asb bba (m&s)-2 amity university,noida. Strategic planning process of kfc kfc is one of the first fast food chains in the us and also among the first to expand globally the chicken chain operated in almost 63 countries worldwide with more than 3, 000 outlets both company owned and franchised. Mcdonald's marketing strategies should be looked at historically in order to see the larger picture of the firm's success there have been so many strategies since the inception of the firm that it is difficult to account for them all, the two most memorable are the development of the golden arches and ronald mcdonald.
This dissertation report entitled marketing strategies of mcdonalds vs kfc is undertaken as a partial completion for my bba(mkt & sales) course in amity school of business (asb) in noida up. Comparison mcdonalds vs kfc service product mcdonald mcdonald's products are mainly sold as a set meal and a set meal will include a hamburger, fries and soft drink this is the usual format of a set meal. Industry and experienced multinationals, the american fast food restaurant groups of kfc (kentucky fried chicken) and mcdonald's are dominant fast food chains both in china and other parts of the world.
Introduction according to drori s et al (2006), the definition of globalisation is the all countries of the world became inter connected with the process of globalisation in which process main social factors like influence, philosophy, marketplaces, government, privileges, standards, customs, belief, individuality, nationality, harmony developed disembodied from their three dimensional. American fast food in chinese market: a cross-cultural perspective ----the case of kfc and mcdonald's ii acknowledgement this master's dissertation was written during the spring of 2009 at the international. The marketing strategy of kfc identifies the strengths of their products in current world a big part of populations knows about kfc and their chicken products either they are vegetarian or non-vegetarian, due to marketing campaign.